Export Readiness & Market Diversification
BBN Labs builds the assets Canadian exporters need to enter a new market. That includes website adaptation for the target market, plus translated and culturally adapted pages, with licensed translators coordinated where certification matters. We also build product catalogues and one-pagers, distributor decks, trade-show graphics, QR-enabled handouts, international lead capture and B2B portals. Everything is scoped to line up with export-program cost categories, so funded projects claim cleanly. CanExport SMEs is currently accepting 2026–27 applications.
What you get
- Target-market website adaptation and landing pages
- Translation coordination (licensed translators where required)
- Product catalogues, spec sheets and one-pagers
- Distributor and buyer pitch decks
- Trade-show banners, booth graphics and QR-enabled handouts
- International enquiry forms and lead capture
- Distributor/dealer portals and B2B catalogues
- Scope-and-quote packages aligned to export-program categories
What it fixes
- A U.S. or overseas buyer found you and your materials weren't ready
- Your website speaks only to local customers in one language
- Trade shows approach with no booth assets, no catalogue, no follow-up system
- Export funding exists but its cost categories are a maze
Process
How a project runs
01
Define the target market and the buyer you're courting
02
Audit what exists; gap-list what the market expects
03
Build the assets; coordinate translation properly
04
Wire up lead capture and follow-up before the trade show opens
05
Document costs cleanly for any program claims
Funding categories that may relate
The honest read on funding
CanExport SMEs is currently accepting 2026–27 applications for market-development activities in a new target market. The deadline is extended to August 31, 2026, with up to $50,000 per project. You now need at least 3 full-time employees and $300k in revenue to qualify. Ordinary domestic marketing never qualifies. Program rules and approval decide everything. Read the applicant's guide or ask us to screen your fit.
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Packages
Bundled ways to buy this
Export Market Launch Package
A business ready to sell beyond its home market, with materials, systems and paperwork in order.
Selling outside your home market takes materials and systems that hold up in front of buyers. This package assesses your readiness, builds the catalogue and trade-show essentials, sets up CRM follow-up for leads, and screens export-related funding programs your project may qualify for, subject to program rules, available funding, and approval.
Package details →Industries
Who asks for this most
Frequently asked questions
Can CanExport pay for translating my website?
Translation and adaptation of marketing tools for a specific new target market is the kind of activity the program has historically supported. Eligibility still depends on your business meeting current minimums, the market being genuinely new for you, and the activity fitting the current guide's categories. Confirm against the 2026–27 applicant's guide before budgeting; Global Affairs decides.
We sell a bit into the U.S. already. Does that disqualify us?
Market-readiness rules look at your existing sales in the target market. Significant existing sales can disqualify that market while leaving others open. Current rules also require choosing either the U.S. or other international markets per project, not both. This is exactly what a screening conversation sorts out before you invest in an application.
Related guides
Related solutions
Business Websites
Fast, search-ready websites your customers can actually use. Built, hosted and maintained by one accountable team.
Branding, Print & Promotional Materials
Logos, brand guidelines, menus, cards and print that match your storefront. One consistent identity everywhere.
Photography, Video & Drone Media
Food, product, storefront and aerial media that makes everything else work harder: site, menus, ads, signage.
Manufacturing & B2B Systems
Catalogues, dealer portals, quote workflows and dashboards that drag B2B sales out of the fax era.
Ready to start on Export Readiness & Market Diversification?
Tell us about your business and what you're working with. You'll get a practical plan, a clear quote, and an honest funding read checked against the 279 verified programs we track.
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Subject to program rules, available funding, and approval. Final decisions are made solely by each program administrator.