BBN Labs — Better Business Network

Loyalty Programs & CRM

BBN Labs sets up what most small businesses are missing: a way to actually know your customers and bring them back. That starts with a clean customer database. We add loyalty and rewards that fit how your counter actually works, plus gift cards. Email and SMS campaigns run with proper consent. Simple dashboards show you who's coming back. Everything is built on tools your staff will actually use, with CASL-compliant consent handled correctly from day one.

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What you get

  • Customer database / CRM setup and data cleanup
  • Loyalty program design: points, visits or tiers, matched to your workflow
  • Digital and physical gift cards
  • Email and SMS capture with separate, compliant marketing consent
  • Campaign templates: win-back, birthday, launch, seasonal
  • Membership and VIP mechanics where they fit
  • Feedback and review-request integration
  • Dashboards: repeat rate, redemption, campaign results
  • Staff training and written procedures

What it fixes

  • You recognize regulars' faces but own zero customer data
  • The punch card era ended and nothing replaced it
  • Promotions go to everyone identically: new, loyal and lapsed alike
  • Gift cards live in a drawer with no tracking

Process

How a project runs

  1. 01

    Map the customer journey from first visit to regular

  2. 02

    Pick mechanics your counter can sustain on a busy Saturday

  3. 03

    Configure tools, consents and templates

  4. 04

    Train staff; launch to existing customers first

  5. 05

    Review the dashboard monthly and tune

Funding categories that may relate

The honest read on funding

Retail modernizationDigital adoptionCustomer experience

Some retail-modernization programs name CRM tools as eligible items. Ontario's RMPG currently lists CRM tools among its examples. Everything is subject to program rules, business eligibility and approval by the administrator.

See the funding we track for upgrades like this, coast to coast →

Check local availabilityLoan

Canada Small Business Financing Program

Up to $1,000,000

This program makes it easier to get a business loan by having the government share the lending risk with your bank or credit union. You apply…

Last verified July 2, 2026

Check local availabilityLoan

BDC Financing — Small Business Loan

Up to $350,000

Access flexible online financing from Canada's federal Crown corporation bank. Use these funds to scale operations, hire staff, or upgrade equipment…

Last verified July 2, 2026

Check local availabilityLoan

BDC Financing — Start-up

Up to $150,000

BDC Start-up Financing provides the capital you need to turn your business plan into reality. Use these funds to purchase essential assets, cover…

Last verified July 2, 2026

Packages

Bundled ways to buy this

Reputation & Loyalty Package

More and better reviews, and customers who come back on purpose.

Reviews decide who gets the first visit; loyalty decides who gets the tenth. This package sets up review collection at the counter, response templates, a loyalty program and a customer database, then trains your staff to use them every shift.

Package details →

Retail Modernization Package

Store technology that knows your customers and saves your staff hours every week.

Modern retail tools should remove work. Too many add it. This package starts with a needs assessment, then implements only what fits your store: customer database, loyalty, review collection, ordering or booking, and inventory tools where they make sense. Everything is documented and your staff are trained before the project is called done, which also leaves you a clean file if a retail technology program is worth applying to.

Package details →

Industries

Who asks for this most

Frequently asked questions

Is a loyalty program worth it for a small shop?

If repeat business matters to your model (and for food, salons and retail it usually decides survival), owning customer relationships beats renting attention from ads. The trick is mechanics simple enough to run on your busiest day; that's what we design for.

What about CASL? Can I just start emailing customers?

No. Canadian anti-spam law requires proper consent, sender identification and working unsubscribe. We set up capture so marketing consent is separate, never pre-checked, and recorded with evidence. It's boring plumbing that keeps you off the wrong side of the law.

Related solutions

Reviews, QR & NFC Tools

Review cards, NFC stands and QR systems that make happy customers act. Private feedback routes to you first.

Online Ordering, Booking & Reservations

Ordering links that skip the big delivery-app fees, plus table reservations and appointment booking wired into your site and Google.

Retail Modernization

Retail technology that works as one system: POS, inventory, CRM, loyalty, ordering and dashboards that talk to each other.

Automation & AI Workflows

Follow-ups, reminders, lead routing and reporting that run themselves. Practical automation without the AI theatre.

Ready to start on Loyalty Programs & CRM?

Tell us about your business and what you're working with. You'll get a practical plan, a clear quote, and an honest funding read checked against the 279 verified programs we track.

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Subject to program rules, available funding, and approval. Final decisions are made solely by each program administrator.