Applications closed, monitoring for reopening
Applications are not open right now (they last closed January 14, 2026). Many programs like this reopen, so we re-check and update this page. Last verified July 2, 2026.
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Tourism Product Diversification and Marketing Program
Get up to $150,000 in cost-share funding to upgrade your tourism infrastructure, marketing, or safety. You pay first and get reimbursed for up to 85% of eligible costs (50% for safety-maintenance projects), but the January 2026 intake is closed so check with Industry Tourism and Investment for reopening dates. Verified against the official source on July 2, 2026; applications are closed right now and we watch for reopening.
How we verify funding records →
Before you spend a dollar
The January 14, 2026 deadline has passed; do not spend money on projects until you have written approval and a signed contribution agreement.
At a glance
Subject to program rules, available funding, and approval. Confirm current details with the official program administrator.
Not sure if you qualify?
Get a free, 2-minute read on whether this program fits your business. No obligation.
Check your fit →Is this for you?
- You are a licensed NWT tourism operator or community group ready to upgrade infrastructure, develop new products, or launch marketing campaigns.
- You can contribute your own equity, which is 15% for most projects and 50% for safety maintenance, and have a detailed budget with quotes ready.
- You are in good financial standing with the Government of the Northwest Territories and have no delinquent debts to public agencies.
Probably not the right fit if
- You are not based in the Northwest Territories or do not hold a valid NWT tourism license, unless you are a municipality or Indigenous government.
- You have already received the maximum $250,000 under Schedule 2 in the last five years, which bars you from reapplying until five years after your last contribution.
- You need funding for general operating costs or staff salaries, as this program only funds specific capital, marketing, or consulting projects listed in the schedules.
How much you'd realistically get
Funding ranges from up to $15,000 for marketing or business planning to up to $150,000 for major infrastructure or product development, depending on your Business Market and Trade (BMT) readiness level and the schedule you apply under.
What may be supported
- Consulting fees and business plan development for new tourism businesses
- Engineering and feasibility assessments for new tourism infrastructure
- Upgrading amenities to attract new markets
- Development of marketing materials and campaigns
- Website development and modifications
- Costs to attend travel trade and consumer shows
- Safety-related maintenance and physical upgrades requiring licensed tradespeople
What's excluded or restricted
- Applicants who have received $250,000 over 5 years under Schedule 2 cannot re-apply until five years from the receipt of the most recent contribution.
- Applicants who previously received maximum funding through Schedule 2 are not eligible for TPDMP funding for five fiscal years.
- Applicants who did not receive the maximum amount allowable under TPDMP within the last five fiscal years may only receive partial funding.
- Incomplete applications (missing budget with quotes, letters of support, financial statements, or BMT assessment where required) will not be reviewed.
- Businesses in arrears (owing money) to any department of the GNWT or the Business Development and Investment Corporation (BDIC) may have their funding request affected/disqualified.
How applying works
Effort: involvedYou must consult a regional officer, complete a BMT self-assessment, prepare a detailed proposal with quotes, and submit financial statements and letters of support.
- 01Contact your regional Tourism Development Officer to discuss your project idea and confirm current intake status.
- 02Complete the Business, Market and Trade (BMT) self-assessment if applying for Schedules 2 or 3.
- 03Prepare a detailed project proposal, budget with quotes, letters of support, and financial statements.
- 04Fill out the TPDMP application form (one form per schedule if applying to multiple).
- 05Submit all documents to your regional office before the intake deadline.
Who to ask: Regional Offices: North Slave (867-767-9212, Tourism_NorthSlave@gov.nt.ca), South Slave (867-872-8046, Tourism_SouthSlave@gov.nt.ca), Dehcho (867-695-7500, Tourism_Dehcho@gov.nt.ca), Sahtu (867-587-7171, Tourism_Sahtu@gov.nt.ca), Beaufort Delta (867-678-8023, Tourism_BeaufortDelta@gov.nt.ca). General ITI Phone: 867-767-9206.
Documents commonly required
- Completed TPDMP application form
- BMT Self-evaluation (for Schedules 2 and 3)
- Detailed project proposal with start/end dates
- Budget with quotes
- Financial statements and letters of support
How BBN Labs helps
- BBN builds your tourism website and online booking system so visitors can reserve tours and packages instantly.
- BBN designs your digital marketing campaigns and promotional materials to showcase new tourism products to travelers across Canada.
- BBN coordinates licensed trades for your safety upgrades and infrastructure improvements so you manage the project without juggling contractors.
- BBN guides you through the application process and deadlines so you don't lose the funding.
What to know before you count on it
- You must provide equity: 15% of the project cost for Schedules 1-3 and 50% for Schedule 4 safety maintenance.
- Funding caps for larger projects (Schedules 2 and 3) depend on your BMT self-assessment score, capping Business Ready at $25k/$7.5k, Market Ready at $75k/$10k, and Travel Trade Ready at $150k/$15k.
- Incomplete applications missing budgets, quotes, or financial statements are rejected without review.
- Payment mechanics are not explicitly stated in the source; confirm if reimbursement is required upon completion with the regional office.
What are your odds?
Approval depends on project viability, your BMT readiness level, and available funds; incomplete or ineligible applications are automatically rejected.
Frequently asked questions
Is the January 2026 intake still open?
No, the deadline was January 14, 2026. Contact your regional Tourism Development Officer to monitor for the Fall 2026 intake or future openings.
Do I need to complete the BMT self-assessment?
It was optional for the January 2026 intake but required for the Fall 2026 intake for Schedules 2 and 3. It determines your funding cap, so completing it is highly recommended.
Can I apply if I owe money to the government?
No, you must be in good financial standing with the GNWT and any public agencies. Delinquent debts can disqualify you.
How is the funding paid out?
The source does not explicitly state the payment timing. Standard contribution agreements often require reimbursement after project completion and verification. Confirm this with your regional office.
What you can combine it with
You can apply to multiple schedules in one intake using separate forms, but you cannot exceed the five-year cumulative cap for Schedule 2.
Get alerted when this changes
Programs open and close, budgets run out, rules change. We send one short email when something changes that matters for this program.
Record last updated July 3, 2026; last verified July 2, 2026 against the official source. Source: official program page.