Applications closed, monitoring for reopening
Applications are not open right now (they last closed April 16, 2026). Many programs like this reopen, so we re-check and update this page. Last verified July 3, 2026.
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Tourism Digital Assistance Program
Get your tourism business's digital work fully covered - the program pays 100% of the service cost, up to $5,000 including HST, through a qualified provider. The 2026-27 intake has closed, so watch for the next round. Verified against the official source on July 3, 2026; applications are closed right now and we watch for reopening.
How we verify funding records →
“Approved tourism businesses will be eligible for 100% of the cost of services from a qualified digital service provider, up to a maximum value of $5,000 including HST.”
Before you spend a dollar
Approval must come BEFORE spending; projects must be completed by March 31, 2027.
At a glance
Subject to program rules, available funding, and approval. Confirm current details with the official program administrator.
Not sure if you qualify?
Get a free, 2-minute read on whether this program fits your business. No obligation.
Check your fit →Is this for you?
- You run a tourism business in Nova Scotia that is listed on NovaScotia.com.
- You need to update your website, SEO, or digital marketing before March 31, 2027.
- You are in good standing with Tourism Nova Scotia and have no overdue reporting.
Probably not the right fit if
- You are a municipality, chamber of commerce, or regional tourism organization.
- You are not listed on NovaScotia.com or lack the required permits and licenses.
- You operate a roofed accommodation that is not registered with the Short-term Rentals Registry.
How much you'd realistically get
For example, on a $10,000 eligible project, that's up to about $5,000 back.
Up to $5,000 in services (tax inclusive).
What may be supported
- Website design and development (including AI chatbots).
- Social media planning and SEO.
- Digital marketing planning and copywriting.
- Photography and videography (up to $3,000 of budget).
- E-commerce and online booking setup.
- Subscription services and digital campaign testing (up to $1,000 of budget).
What's excluded or restricted
- Municipalities, chambers of commerce, regional tourism marketing organizations, or membership-based organizations with a focus on tourism (must apply to the Communities program instead).
- Businesses not listed on NovaScotia.com.
- Businesses that do not meet required permits, licenses, or permissions.
- Roofed accommodations not registered with the Short-term Rentals Registry.
- Businesses not open to travellers in 2026.
- Businesses with overdue reporting or deliverables with TNS or DNS.
- Businesses not in good standing with the Department of Communities, Culture, Tourism and Heritage.
- Businesses not in good standing with the provincial Registry of Joint Stock Companies.
- Projects not completed by March 31, 2027.
- Photography deliverables exceeding 20 images selected by TNS.
- Ownership of final edited photos/videos created through the program (owned by TNS, though shared with participants).
How applying works
Effort: moderateRequires outlining digital challenges, attending orientation, and submitting an end-of-project report.
- 01Complete the online application form at the Digital Nova Scotia portal.
- 02Outline your digital challenges and opportunities.
- 03Receive confirmation message and email.
- 04If successful, enter into a Letter of Agreement with Digital Nova Scotia.
- 05Attend an orientation session.
- 06Complete an end-of-project report within required timelines.
Who to ask: TNSBusiness@novascotia.ca (Business Development Team); tdap@digitalnovascotia.com (for application confirmation issues).
Documents commonly required
- Proof of listing on NovaScotia.com.
- Valid permits, licenses, and permissions to operate.
- Short-term Rentals Registry registration (for roofed accommodations).
- Evidence of good standing with Tourism Nova Scotia and the Department of Communities, Culture, Tourism and Heritage.
How BBN Labs helps
- BBN builds your tourism website with AI chatbots and online booking so visitors reserve instantly.
- BBN shoots professional photos and video to fill your content gaps with high-quality visuals.
- BBN sets up Local SEO and social media planning to drive more traffic to your Nova Scotia business.
- BBN launches e-commerce and digital marketing campaigns to sell experiences directly to travelers.
- BBN manages your digital branding and copywriting, designed to attract the right guests to your tourism business.
What to know before you count on it
- Intake is closed for 2026-27; deadline was April 16, 2026.
- Tourism Nova Scotia owns the final edited photos and videos created through the program.
- Photography deliverables are capped at 20 images selected by TNS.
- Subscription services and digital campaign testing are capped at $1,000 of the total budget.
What are your odds?
Selection is competitive and based on demonstrated need and standing with provincial bodies.
Frequently asked questions
Is the money taxable?
Confirm on the official page.
Do I pay the consultant first?
Confirm on the official page.
Can I use this for general business marketing?
No, it is strictly for tourism businesses listed on NovaScotia.com.
What you can combine it with
Municipalities and chambers must apply to the separate Communities program instead.
Get alerted when this changes
Programs open and close, budgets run out, rules change. We send one short email when something changes that matters for this program.
Record last updated July 3, 2026; last verified July 3, 2026 against the official source. Source: official program page.