Applications closed, monitoring for reopening
Applications are not open right now. Many programs like this reopen, so we re-check and update this page. Last verified July 3, 2026.
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Product and Market Development Program — Agri-Businesses
Get up to $30,000 back for expanding your agri-business markets or products in PEI. This is a cost-share reimbursement, so you pay first, and the 2026-2027 intake is currently closed. Verified against the official source on July 3, 2026; applications are closed right now and we watch for reopening.
How we verify funding records →
Before you spend a dollar
Approval must come BEFORE spending; expenses incurred prior to an approved application are not eligible for reimbursement.
At a glance
Subject to program rules, available funding, and approval. Confirm current details with the official program administrator.
Not sure if you qualify?
Get a free, 2-minute read on whether this program fits your business. No obligation.
Check your fit →Is this for you?
- You are an agricultural producer, agri-business, or processor based in Prince Edward Island.
- You want to explore new markets, develop new products, or attend trade shows as a visitor.
- You can wait for written approval before spending, since pre-approval costs are not eligible.
Probably not the right fit if
- You operate outside PEI or work in aquaculture, seaweed, or seafood production.
- You need funding for normal operating costs, meals, or replacing old equipment.
- You have already spent money on the project before getting written approval from the department.
How much you'd realistically get
Up to $30,000 per year for producers and businesses (covering 50% of eligible expenses); up to $30,000 for industry organizations (covering 75%). Travel expenses are capped at $5,000 lifetime for businesses and $10,000 lifetime for organizations.
What may be supported
- Exploring new or emerging markets
- Attending a trade show (not exhibiting)
- Developing new products, including recipe development and packaging design
- Feasibility studies related to product delivery
- Marketing plan development activities
- Consulting services for market research and value chain development
What's excluded or restricted
- Meal expenses (including hospitality and hosting of events).
- Replacement of old equipment.
- In-kind contributions (including wages and labour).
- BRM-type activities.
- Normal and on-going operating and maintenance activities.
- Activities that do not provide a direct benefit to the Sector.
- Local branding initiatives that could result in or lead to competition with another province or territory (assessed case-by-case).
- Activities related to aquaponic food production, aquaculture, seaweed, fish, and seafood production and processing (except international marketing and traceability activities for fish and seafood).
- Activities which provide tax credits or rebates.
- Development and enforcement of regulations.
- Exhibiting at trade shows (only attending is eligible).
- Expenses incurred prior to the submission of an approved application.
How applying works
Effort: moderateYou must prepare a 1-2 page project proposal with a budget and timeline, plus maintain detailed records of all paid invoices for reimbursement.
- 01Review the current program guidelines on the PEI Department of Agriculture website.
- 02Complete the Application Form – General.
- 03Prepare a 1-2 page Project Proposal including a cover page, executive summary, objectives, timeline, results, Sustainable CAP outcome, budget, evaluation, and communication of support.
- 04Submit the completed application package via email to PMD@gov.pe.ca (include program name in subject line) or via regular mail to the PEI Department of Agriculture at 11 Kent Street, PO Box 2000, Charlottetown PE C1A 7N8.
- 05Wait for approval before incurring any expenses.
- 06Upon project completion, submit a claim form, copies of paid invoices with verification of payment, a project report, and copies of material produced to receive reimbursement.
Who to ask: Email: PMD@gov.pe.ca; Phone: (902) 368-4880; Address: PEI Department of Agriculture, 11 Kent Street, PO Box 2000, Charlottetown PE C1A 7N8
Documents commonly required
- Application Form – General
- Project Proposal (1-2 pages) with budget and timeline
- CRA registration number (or SIN for individual proprietorships)
- Paid invoices with verification of payment (for reimbursement)
- Project report and copies of material produced (for reimbursement)
How BBN Labs helps
- BBN designs your new product packaging and brand identity, turning your recipe development into a shelf-ready look that wins buyer attention.
- BBN develops your market-entry marketing plan and promotional materials, giving you the tools to explore new markets.
- BBN coordinates qualified partners for eligible machinery purchases, handling the logistics so you get the equipment you need.
- BBN guides you through the application and reporting steps, keeping you on deadline so you don't lose the funding.
What to know before you count on it
- The 2026-2027 intake is closed; you must monitor for reopening or contact the department for future cycles.
- This is a reimbursement model: you pay first, then submit invoices and a project report to get paid back.
- Strict exclusions apply: no meals, no labor wages, no in-kind contributions, and no exhibiting at trade shows.
- Applications are assessed on a first-come, first-served basis when open, so timing matters.
What are your odds?
Funding is limited and assessed on a first-come, first-served basis when the intake opens; there is no guarantee of approval.
Frequently asked questions
Can I use this funding for labor or wages?
No. In-kind contributions, including wages and labor, are explicitly excluded from eligible expenses.
Can I exhibit at a trade show with this funding?
No. Only attending a trade show once for a new market is eligible. Exhibiting is excluded.
What happens if I spend money before getting approval?
Expenses incurred prior to the submission of an approved application are not eligible for reimbursement.
Is the funding taxable?
Confirm on the official page or with a tax professional, as cost-share grants may have tax implications depending on your business structure.
What you can combine it with
This program is part of the Sustainable Canadian Agricultural Partnership; confirm with the PEI Department of Agriculture if other grants can be stacked with this specific project.
Get alerted when this changes
Programs open and close, budgets run out, rules change. We send one short email when something changes that matters for this program.
Record last updated July 3, 2026; last verified July 3, 2026 against the official source. Source: official program page.