Applications closed, monitoring for reopening
Applications are not open right now (they last closed February 20, 2026). Many programs like this reopen, so we re-check and update this page. Last verified July 3, 2026.
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Buy BC Partnership Program — Producers, Processors and Cooperatives
Get reimbursed for marketing local B.C. food and beverage products, with support up to $30,000 a year for producers or $75,000 for associations. This is a cost-share program, so you pay upfront and get paid back later, and the 2026 intake closed on February 20, 2026. Verified against the official source on July 3, 2026; applications are closed right now and we watch for reopening.
How we verify funding records →
Before you spend a dollar
The 2026 application deadline was February 20, 2026; this program is currently closed.
At a glance
Subject to program rules, available funding, and approval. Confirm current details with the official program administrator.
Not sure if you qualify?
Get a free, 2-minute read on whether this program fits your business. No obligation.
Check your fit →Is this for you?
- You are a B.C.-based producer, processor, or industry association with at least $30,000 in annual revenue for the past two years.
- You already hold a valid Buy BC logo licence that was approved before you apply.
- You have the cash flow to pay 100% of your project costs upfront and wait for reimbursement after the work is done.
Probably not the right fit if
- You are a retailer, wholesaler, distributor, farmers' market, or non-profit organization, as these entities are explicitly ineligible for this cost-share funding.
- You need funding for SEO, Google Search Ads, or non-boosted social media posts, since these are excluded expenses.
- You cannot self-fund your required cost-share portion (50% for first-time producers, 65% for returning producers, or 30% for associations) until after the project ends.
How much you'd realistically get
Up to $15,000/year for small producers (revenue under $250,000) or up to $30,000/year for larger producers (revenue over $250,000); up to $75,000/year for industry associations.
What may be supported
- Paid digital, radio, print, transit, or TV ads featuring the Buy BC logo.
- Social media campaigns with influencers or brand ambassadors (must be sole proprietor/corporation).
- Designing and printing the first run of labels or packaging with the Buy BC logo.
- Designing and printing Buy BC-branded marketing collateral and promotional materials.
- Staff wages for marketing activities (capped at $2,000/year for producers).
What's excluded or restricted
- Non-boosted social media postings.
- Search Engine Optimization (SEO) related activities, including Google Search Ads.
- Subsequent label or packaging printing costs (only the first run is eligible).
- Similar or repetitive activities conducted in previous years unless substantial modifications/enhancements are proposed (e.g., new products or different locations for in-store demos).
- Expenses incurred before the Funding Agreement is signed.
- Applications from farmers’ markets, agricultural fairs, food hubs, other processing facilities, non-profit organizations, exhibitions, retailers, wholesalers, or distributors.
- Late submissions (after 16:00 PST on Feb 20, 2026).
- Applications that do not meet mandatory requirements or are not evaluated as best aligning with program objectives (merit-based allocation).
How applying works
Effort: involvedYou must secure a logo licence first, gather quotes for items over $5,000, complete a detailed budget document, and manage the project within a strict April to November window.
- 01Register for and obtain approval for a Buy BC logo licence at BuyBC.gov.bc.ca/join-buy-bc/.
- 02Register for an account through the MNP Application Portal.
- 03Complete the eligibility self-assessment and gather quotes for budget items over $5,000.
- 04Complete the application form detailing project activities, objectives, and timelines.
- 05Complete the standalone Project Budget document listing individual expenses, outputs, and activities.
- 06Upload the Project Budget to the portal and submit the application by the deadline.
Who to ask: admin@BuyBCPartnershipProgram.ca
Documents commonly required
- Valid Buy BC logo licence approval.
- Quotes for budget items over $5,000.
- Completed Project Budget document listing individual expenses.
- Proof of annual revenue (minimum $30,000 for past two years for producers/processors).
How BBN Labs helps
- BBN designs your first run of Buy BC-branded labels and packaging to make your products stand out on shelves and meet program requirements.
- BBN creates paid digital, radio, or print ads featuring the Buy BC logo to drive targeted traffic and boost sales of your local goods.
- BBN produces branded marketing collateral and promotional materials to give you tangible tools for attracting customers at markets and events.
- BBN coordinates influencer partnerships and social media campaigns to amplify your message and reach new audiences across British Columbia.
- BBN guides you through the application and deadlines so you don't lose the funding.
What to know before you count on it
- You must pay all expenses upfront and wait for reimbursement only after submitting a final project report at the end of the project.
- Strict activity caps apply: $5,000 for social media/influencers, $10,000 for labeling/packaging, $5,000 for marketing collateral, and $2,000 for staff wages (producers).
- Only the first run of labels or packaging featuring the Buy BC logo is eligible; subsequent printing costs are excluded.
- Expenses incurred before the Funding Agreement is signed are not eligible for reimbursement.
What are your odds?
Funding is merit-based and capped at $2 million annually; not all eligible applications receive funding.
Frequently asked questions
Can I get funding for SEO or Google Ads?
No. SEO related activities and Google Search Ads are explicitly excluded from eligible expenses.
Do I need to have the Buy BC logo licence before applying?
Yes. You must hold a valid Buy BC logo licence approved prior to applying for funding. For the 2026 intake, it had to be approved by February 13, 2026.
When do I get paid?
You pay first. Reimbursement occurs only after you submit a final project report at the conclusion of the project.
Can I apply if I am a retailer?
No. Retailers, wholesalers, distributors, and farmers' markets are not eligible for cost-shared funding.
What you can combine it with
Can be combined with Buy BC Logo Licensing; check eligibility for BC Agriculture and Food Export Program if exporting.
Get alerted when this changes
Programs open and close, budgets run out, rules change. We send one short email when something changes that matters for this program.
Record last updated July 3, 2026; last verified July 3, 2026 against the official source. Source: official program page.